Prince William and Kate Middleton’s fairytale romance begins a new chapter on April 29. So too does the business owned by the family of the future princess.
Kate’s middle-class parents, Michael and Carole, are the owners of Party Pieces, a party supplies business that sells everything from balloons and bunting to cakes and confetti.
Thanks to their entrepreneurial spirit, over the last two decades the company has gone from a little start-up to a family firm that today claims to be “the UK’s leading online and catalog party company.”
And now with the royal nuptials pending — Kate and William will marry in Westminster Abbey on April 29 — the public profile of the venture has surged.
Having a link to the royal family establishes instant credibility for the firm, said veteran publicist Michelle Tennant, who is also co-founder of Wasabi Publicity.
“It creates awareness, boosts sales and establishes credibility, and that’s the biggest challenge for small businesses — establishing credibility,” she said.
The royal engagement boosted traffic to the Party Pieces websitetremendously, with U.K. visits surging 163% the week William and Kate made the announcement, according to data compiled for CNNMoney by Experian Hitwise.
James Murray, an analyst at the web metrics firm, expects traffic to keep rising in the run-up to the wedding, although it might not achieve that initial peak again.
A family affair
Carole Middleton was a stay-at-home-mom when she launched Party Pieces in 1987, when Kate was just 5. She started it out of frustration at not being able to easily find affordable party bag presents for her own children’s parties.